ad:tech interacts with etech, wows the
technically savvy interactive marketing community

When ad:tech expositions, LLC, a DMG World Media company—the world’s leading organizer and producer of events for the interactive marketing community—began planning their largest show to date, they knew they needed something very special to attract and engage their savvy and sophisticated audience.

Getting Down to Creative Business
etech, a longtime provider of audiovisual support for ad:tech, was called in for a two-day site visit, brainstorming and planning session. “Working with them is a true collaboration and creative partnership,” said Lori Luna, Marketing/Operations Manager for ad:tech. “They are open and flexible—able to scale the shows in keeping with our budget, and always give top value.”

The scale of the event was enormous. Held in San Francisco’s spacious Moscone Center, it attracted over 10,000 pre-registrations, offered 55 breakout sessions, and featured a show floor with over 300 exhibitors. In view of their technologically advanced audience, ad:tech knew they needed cutting-edge show staging as well as fail-safe audiovisual systems.

“One great thing about working with ad:tech is their trust in us,” said Lee Torrregrossa, National Sales Manager, etech. “Photos of recent events we did showed them how far our capabilities had grown. We discussed in detail what the possibilities were. Then we were given the creative freedom to design the space to our shared vision.”